Hi Archit, As someone new to the industry, what type of projects or portfolio work do recruiters value most?

Hey Sukhdeep ,

At Nokia, recruiters and hiring managers tend to value portfolio work that showcases a strong blend of creativity, technical proficiency, and brand alignment. Specifically, these types of projects stand out:

🔹 Real-world branding or visualization projects — especially those that involve network infrastructure, event branding, or corporate communications.

🔹 Cross-functional collaboration — showing how you worked with teams like marketing, HR, or product to bring a design to life is a big plus.

🔹 Interactive or motion-based designs — projects involving Ceros, After Effects, or web-based storytelling tools help you stand out in the digital design space.

🔹 Global campaign experience — anything that shows you understand global brand consistency and localization (Nokia being a global company) adds strong value.

🔹 Problem-solving in design — recruiters love to see how you approached constraints like tight timelines, legal approvals, or tech limitations while keeping design quality intact.

Even student projects are appreciated if they demonstrate strategic thinking and execution. Just make sure your portfolio isn’t just pretty, but tells a story about why and how you created what you did.

Hope this helps answer your query.