Why is Nokia not focusing on advertising? How does it differ from others?

I think this is a valid question. I suppose the Business to Business advertising space is a bit different to the consumer side. The B2B promotions are done more on industry events and channels specifically focused on our customers, not so much consumers. We make money off long term relationships and deals, not one off purchases, which is why advertising of this kind doesn't make sense. However when it comes to promoting to improve employer branding, there's a lot we could do better in this area in my opinion