How do you like the new Nokia?

In my opinion, the new Nokia brand is very fresh and visually appealing. While I liked the previous Nokia brand, too, the new one adapts more easily to different kinds of situations, brings more colors, and is yet somehow so suitable for a technology company. It is also easily recognizable and I think it is automatically associated with all the same positive things as the previous brand.

If you have been following Nokia's brand campaigning lately, you might have noticed the tagline "the power of n". The meaning of that is to emphasize the potential and opportunities that Nokia's technology can provide to companies and societies. I think that is also wonderfully on point. In the increasingly networked world, that is exactly what Nokia is building: the networks as enablers for new solutions and better life quality. To me, it looks like the new brand has been designed to embrace just that and the end result is successful!